CrystalClearSolutions Blog

December 23, 2012

Santa Soles

Marketing and Branding ourselves for success whether as a business or individual consistently permeates the airwaves as the pathway to success. So, it is not unusual to think about Santa during the holidays as a shining example of the ideal brand. The remarkable part of Santa is he is over 1000 years “old” and that hasn’t stopped or slowed him down yet. As a matter of fact, his brand has grown exponentially! So, here’s a reminder for the naughty list, when you trade traits such as wisdom, experience, reliability, respect and endurance in, for something else, you get foolishly what you pay for.

Santa is a brand that has lasted centuries. Why? His Image. The concentric Santa premise has never changed, although he has evolved and transformed culture after generation. What can we take from the core of Santa’s success? He is a giver, he makes lists, he checks them twice, he’s jolly and wise, and he even smokes a pipe. The most wondrous aspect of Santa’s business is that he is respected by all girls and boys. His customer service is always on time. He incorporates helpers into his business plan. He gives credit for all efforts and acknowledges outstanding behavior.

What I love about the Santa brand is, as his business expands, know one knows his secrets. He is so stealth about what he does, nothing can get the drop on his next move. He creates intrigued and suspense – GENIUS! But, the one sure operational maneuver is that he will deliver on Christmas. Has Santa gone over board? Can his image last for future generations? “It can also be advocated that, although Santa Claus is not real, the Christmas spirit is real.”[104] http://en.wikipedia.org/wiki/Santa_Claus Father Christmas was sent to restore the spirit of faith in this religious season and that is eternal. I BELIEVE…

Santa had a long term plan. Do you? http://en.wikipedia.org/wiki/Santa_Claus

Santa Brand Book

No brand is safe from European branding gurus Blankkplatz, not even this one.
http://www.quietroom.co.uk/santa_brandbook/
The Santa Brand Book – Quietroom

Santa. Brand Book. How to live the brand. Meet it. Greet it. Eat it. Distribution of
this Brand Book is strictly controlled and limited to authorised. *Santa* …
quietroom.co.uk/santa_brandbook/document.pdf
Quietroom: Brand guidelines for Santa Claus (TM)

Dec 6, 2010 … You can imagine how gloatful we were when santaclaus global enterprises
invited us to hew from our raw imagination their brand guidelines.
http://www.quietroom.co.uk/qr/2010/12/06/the-santa-brand/
Santa’s Branding Strategy – Blogs – Times Union

5 days ago … Oh sure, Santa has updated his wardrobe and hairdo a bit, but his brand has
been solid for two centuries and doesn’t look like it’s going to fade.
blog.timesunion.com/marketing/santa%E2%80%99s-branding-strategy/3149/
‘Santa-centric’ Personal Branding: A ‘Claus’ for Celebration …

Dec 13, 2012 … christmas SANTA CLAUS Wallpaper If you have ever heard of Christmas,
celebrated Christmas, or sang along with such ubiquitous holiday …
latitudescoachblog.com/2012/12/13/santa-centric-personal-branding-a-claus-for-celebration-2/
Could Santa be the World’s Strongest Brand? – Reach

by William Arruda. Whether you believe in him or not. Whether you call him Santa
Claus, Pere Noel, Father Christmas or St. Nick. Whether you buy into his whole …
http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/8bbc2e053f7aaa11c1256df4004451e0!OpenDocument
swissmiss | Santa Brand Book

Dec 16, 2010 … The Santa Brand Book is one of the funniest branding spoofs I have come across.
Ever. Hat tip to Quietroom for pulling off the Santa Brand …
http://www.swiss-miss.com/2010/12/santa-brand-book.html
Branding Santa | Wilmington Design Company Blog

Dec 6, 2012 … Branding Santa The WDC team became immersed in the research phrase,
creating mood boards, hanging seasonal decor in the office before …
http://www.wilmingtondesignco.com/blog/2012/12/branding_santa/
Santa Claus, place branding and competition | C. Michael Hall …

“Santa Claus has been described as the world’s strongest brand. Although Santa
Claus has been examined in the context of product and retail branding the …
http://www.academia.edu/166777/Santa_Claus_place_branding_and_competition
10 Branding Tips from Santa. | clearvoicebranding.com

4 days ago … iStock 000002314619XSmall 150×150 10 Branding Tips from Santa. Whether
you celebrate Christmas or not, you’ve got to admit Santa Claus …
http://www.clearvoicebranding.com/2012/12/10-branding-tips-from-santa/

NORAD Photo credits

NORAD Photo credits

November 2, 2012

Don’t Get Mad, Get Even; THE FB WALL of SHAME – ØØ TXT > Driving

Filed under: Business Solutions, Junk & Treasure, Local Events — crystalclearsolutions @ 12:21 am

I’m not going quietly. Lately I’ve been noticing more and more people texting while driving, not to mention them almost running me off the road or into another lane or getting clipped or seeing it happen to someone else. I thought it was against the Law in Oregon to text and drive? THE POLICE need an FB WALL OF SHAME for us to post our camera phone pics of license # with these nimrods in the ACT. I’ll admit, I unconsciously have taken a call while driving realizing quickly, to leave it off and end the conversation ASAP.
Nothing is more important than your life and the lives of others – STOP TEXTING N DRIVING!!!

You want increased revenue? FINE THEM!! – that should do it!!
ZBF-350

October 1, 2012

Can you see the Fruit Trees through the Forrest?

Today, as I was walking my usual lunch break route, I thought of how much time and energy is “wasted” on trees that do nothing but “look good”. I spoke aloud looking at the gal next to me waiting to cross the street, who asked if I was on a cell, and I said no, that I was talking aloud. I commented at how many trees Portland has and why don’t we have any fruit trees? Or, edible nut trees? She agreed and said that it was a great idea. Maybe there are and I just don’t see them. However, People are going hungry and we are spending tons of money to keep “synthetic aesthetic” trees alive. I totally understand the really old ones, but new ones are being planted all the time, why not a “few” fruit trees? It would benefit wildlife as well. If there are fruit trees out there that people can freely pick from, feel free to correct me, send me the information, I will publish the statistical data.

A previous landlord used to sell whole boxes of apples for $5 right off his driveway. My mother did the same when we had an abundance. She would take boxes to school putting them out for staff and kids for free in the lunch rooms. We have all this property and land, people are going hungry, but we can’t plant a few sustainable elements, in adequate placement, that would nourish those who are on the street or even just to understand what it really means to be self sufficient/ sustainable?? There are plenty of native fruit trees that would add value to our city, that wouldn’t cost much, and could be treated as if they die they die and we plant another one instead of trying to keep it alive! The strong ones will keep until something happens, just like in nature. When inhabitants weren’t around, the tree died and new ones sprung up, simple as that. Spray a bit here an there and leave it at that. If you have land, use it to it’s fullest capacity, including community gardens! Stop the HOA bull and get some use of the land!

Can you see the Fruit Trees through the Forrest? It’s harvest time. If you have an abundance of fruits or vegetables make sure it gets to the gleaners and pantries for the hungry and poor (Sunshine Food Division /http://www.sunshinedivision.org . “Pick your own” Here is a link to canning your own fruits and vegetables. http://tinyurl.com/9cfcymu Make a home baked pie for Charity! Like, Ronald McDonald Houses http://rmhc.org/.

Ideology, values, self sufficient, tools, independence.

September 26, 2012

What You Eat Matters

Our bodies are the machine, the machine is fueled from nutrition, nutrition is derived from food sources, when food sources are contaminated we get sick. A controversial newer term GMO, Genetically Manufactured (Modified) organism is on the rise for concern.
This subject has my attention, it needs yours.
Read this, Mike Adams of Natural News wrote on Sept 26, 2012 has aptly spelled out a great deal of information that is important to read while sharing a list of “children’s” cereals that most likely contain GMO. Please carefully read Mike’s Legal statement for which I fully agree.

Should GMO pose a risk, which is HIGHLY likely, Children will be affected by GMO in far greater numbers because of the consumption over time. I have a teenager and his well being IS my concern. When I think of how much cereal goes into his body, these cereal studies concern me. I ate oatmeal, Cream of Wheat, Wheaties, but very little of the other brands, those were treats. My mother was pretty strict on what we ate. Most everything was cooked from scratch, which I carry on her guidance. My son likes to boast I make the best homemade Mac & Cheese. “In the Day” my mom was a super consumer advocate and boycotted many things, while also writing congress, the companies and consumer groups. It is the fastest way to send a message to a company that is not using good judgment. Whether or not the companies believe they are doing something good to create plants and animals that are resistant to virus, alter “normal” properties for production, add nutritional value, or just have way too much time on their hands, it is up to you to learn what these terms mean, understand the effects of how the genetic material is altered and for what purpose. Please read Mike’s Legal statement for which I fully agree. Consumers must decide for themselves and stay ahead of topics such as GMO study, research and use.

If you find the information to be suspect, pour you messages forward and get dangerous side effects out of (Y)our food sources.

What is most important out of this is that Consumers are aware of dangers and call out health risk products, enforce labeling products with full disclosed ingredients and warning labels.

http://tinyurl.com/9gr4djd (Mike Adams)
http://en.wikipedia.org/wiki/Genetically_modified_food

September 4, 2012

Army Boots & more – Wigwam Stores Inc.

Filed under: Business Solutions, Junk & Treasure, Local Events — crystalclearsolutions @ 11:16 pm

Today, while telling fish tales in the break room kitchen, reminded me of my fondest childhood family fishing/camping trips which included vast visits to our local Wigwam store. Funny thing is I never fully knew the story behind this WWII veteran, Homer Powell, his amazing adventure as an entrepreneur pioneering a small business by buying up Army surplus and building out a West Coast Store Chain.

Wigwam, inc.

I swear I could smell the “fresh” cleaned salmon back at my desk.

When opportunity knocks, answer the door!

April 11, 2012

Todd The Frog by Melissa D. Nourigat

Todd & Jane

Inspire.Motivate.Persevere

Todd The Frog
®©There once was a frog named Todd, who couldn’t get off his log. He ranted and raved about the mistakes he had made and there he sat all day long.

Then, along came a Dame named Jane, she sat with Todd for a while and with a nod hopped off the log and said, “see, how easy was that!?”

Now, Todd and Jane go singing along through all kinds of weather together, hopping in stride down a long road of life never to look back again. ©®

April 10, 2012

“Five Minutes or Less for Health”

Five Minutes Or Less For Health

    http://www.cdc.gov/widgets/FiveMinutesOrLessForHealth/FiveMinutesOrLessForHealth.swf   

March 1, 2012

Just Say’n – If the shoe fits Wear It ;-)

http://en.wikipedia.org/wiki/Sadie_Hawkins_Day

February 17, 2012

Dusting off Old Shoes: Just Clean It Up! 2012 Days of Motivation

Well, we are mid February and the tulips are starting to bloom, the days are getting warmer, I’ve got cabin fever, or the itch to stretch, but I don’t have a yard.  What to do?  Are you volunteering anywhere?  If not, what a great way to burn off some of that extra energy and calories.

Charitable organizations are always looking for fresh volunteers to help around the community.  I LOVE being outdoors, but there are ways to help indoors too.  Windows and spring cleaning projects assist non-profits for the upcoming seasonal events.  Can you think of ways that you can help?  Do you have a neighbor that might appreciate a helping hand?  Check into your nearest senior center to find projects where you can put your time to great use.  We have a Ronald McDonald House in our city that has a yearly clean up day and another project called Christmas in April.  I just love that idea.  The volunteers go out to homes and help to clean up, repair and restore selected projects.  Do you have similar organizations in your community?  I like these a lot because it doesn’t require a huge time commitment, but it certainly benefits the receiver for a long time.  Another favorite is Habitat for humanity, and many park restoration and maintenance opportunities.  I hope you’ll consider stretching your time to include a project outside of work or job seeking.

BTW, this is a great thing to incorporate into your work/life balance, it serves as the window to employers that you are willing to go beyond the minimal efforts and looks GREAT on your resume.  Tackle something hard this spring!

February 6, 2012

New Sneakers

Filed under: Junk & Treasure, Local Events — Tags: , , , , , , , , , , , , , , , , , , , — crystalclearsolutions @ 8:17 pm

Was it just me or was our Oregon weather just gorgeous yesterday?!  Looks like I need new tread.  Totally got in the groove enjoying the fresh air and a long rigorous walk burning down the rubber pads.  However, I couldn’t get a wink of sleep with all the racket comming from the Big Apple!  Congrats to the Giants, a favorite classic team of mine.  Next year Pittsburgh!! 😉

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