CrystalClearSolutions Blog

December 23, 2012

Santa Soles

Marketing and Branding ourselves for success whether as a business or individual consistently permeates the airwaves as the pathway to success. So, it is not unusual to think about Santa during the holidays as a shining example of the ideal brand. The remarkable part of Santa is he is over 1000 years “old” and that hasn’t stopped or slowed him down yet. As a matter of fact, his brand has grown exponentially! So, here’s a reminder for the naughty list, when you trade traits such as wisdom, experience, reliability, respect and endurance in, for something else, you get foolishly what you pay for.

Santa is a brand that has lasted centuries. Why? His Image. The concentric Santa premise has never changed, although he has evolved and transformed culture after generation. What can we take from the core of Santa’s success? He is a giver, he makes lists, he checks them twice, he’s jolly and wise, and he even smokes a pipe. The most wondrous aspect of Santa’s business is that he is respected by all girls and boys. His customer service is always on time. He incorporates helpers into his business plan. He gives credit for all efforts and acknowledges outstanding behavior.

What I love about the Santa brand is, as his business expands, know one knows his secrets. He is so stealth about what he does, nothing can get the drop on his next move. He creates intrigued and suspense – GENIUS! But, the one sure operational maneuver is that he will deliver on Christmas. Has Santa gone over board? Can his image last for future generations? “It can also be advocated that, although Santa Claus is not real, the Christmas spirit is real.”[104] http://en.wikipedia.org/wiki/Santa_Claus Father Christmas was sent to restore the spirit of faith in this religious season and that is eternal. I BELIEVE…

Santa had a long term plan. Do you? http://en.wikipedia.org/wiki/Santa_Claus

Santa Brand Book

No brand is safe from European branding gurus Blankkplatz, not even this one.
http://www.quietroom.co.uk/santa_brandbook/
The Santa Brand Book – Quietroom

Santa. Brand Book. How to live the brand. Meet it. Greet it. Eat it. Distribution of
this Brand Book is strictly controlled and limited to authorised. *Santa* …
quietroom.co.uk/santa_brandbook/document.pdf
Quietroom: Brand guidelines for Santa Claus (TM)

Dec 6, 2010 … You can imagine how gloatful we were when santaclaus global enterprises
invited us to hew from our raw imagination their brand guidelines.
http://www.quietroom.co.uk/qr/2010/12/06/the-santa-brand/
Santa’s Branding Strategy – Blogs – Times Union

5 days ago … Oh sure, Santa has updated his wardrobe and hairdo a bit, but his brand has
been solid for two centuries and doesn’t look like it’s going to fade.
blog.timesunion.com/marketing/santa%E2%80%99s-branding-strategy/3149/
‘Santa-centric’ Personal Branding: A ‘Claus’ for Celebration …

Dec 13, 2012 … christmas SANTA CLAUS Wallpaper If you have ever heard of Christmas,
celebrated Christmas, or sang along with such ubiquitous holiday …
latitudescoachblog.com/2012/12/13/santa-centric-personal-branding-a-claus-for-celebration-2/
Could Santa be the World’s Strongest Brand? – Reach

by William Arruda. Whether you believe in him or not. Whether you call him Santa
Claus, Pere Noel, Father Christmas or St. Nick. Whether you buy into his whole …
http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/8bbc2e053f7aaa11c1256df4004451e0!OpenDocument
swissmiss | Santa Brand Book

Dec 16, 2010 … The Santa Brand Book is one of the funniest branding spoofs I have come across.
Ever. Hat tip to Quietroom for pulling off the Santa Brand …
http://www.swiss-miss.com/2010/12/santa-brand-book.html
Branding Santa | Wilmington Design Company Blog

Dec 6, 2012 … Branding Santa The WDC team became immersed in the research phrase,
creating mood boards, hanging seasonal decor in the office before …
http://www.wilmingtondesignco.com/blog/2012/12/branding_santa/
Santa Claus, place branding and competition | C. Michael Hall …

“Santa Claus has been described as the world’s strongest brand. Although Santa
Claus has been examined in the context of product and retail branding the …
http://www.academia.edu/166777/Santa_Claus_place_branding_and_competition
10 Branding Tips from Santa. | clearvoicebranding.com

4 days ago … iStock 000002314619XSmall 150×150 10 Branding Tips from Santa. Whether
you celebrate Christmas or not, you’ve got to admit Santa Claus …
http://www.clearvoicebranding.com/2012/12/10-branding-tips-from-santa/

NORAD Photo credits

NORAD Photo credits

December 7, 2012

Donning A Pair of S©hin Kickers

Filed under: Business Solutions — crystalclearsolutions @ 11:19 pm

It’s one thing to blog about similar topics, but another to implement a program or use design ideas from someone else’s work w/o giving credit, asking permission or in the least even partnering.

In recent years, after using my registered copyright logo for my signature starting over 5 years ago and adapted from a similar Christmas card copyright design from December 1993, I find it intriguing the number of logo’s with similar designs popping up, some have been out of my home town. What is Logo Copyright infringement and or Art Copyright infringement? Do I need a Lawyer? Should I be flattered? My written works containing original ideas have also been adapted into a local municipal program without due credit. I have contacted an Attorney. User Beware.

“Theoretically, you own a copyright to something as soon as you express it in a fixed format.
According to the copyright laws of the United States, a person has a “common law” copyright to a creative expression once it has been expressed in a “fixed medium.” © Copyright 1996-2008 Greenberg & Lieberman and A + Legal ServicesTM

“Advantages of Copyright Registration: A registered copyright evidences the date of creation and places others on notice as to your rights to the creation. A copyright filed today will last the creator’s lifetime plus 70 years, of if a “work for hire,” the copyright lasts 95 years from publication or 120 years from creation, whichever is shorter.” © Copyright 1996-2008 Greenberg & Lieberman and A + Legal ServicesTM

Registered Copyright

Copy Rights Reserved

November 29, 2012

The Rabbit Foot Trail

Filed under: Business Solutions, Junk & Treasure — crystalclearsolutions @ 11:32 pm

What’s your story?

Where is your Career leading you? Has your career taken the straight and narrow path or a twisted convoluted tunnel? Would you be the same person if you had taken another road? This is irrespective of the essential question, which is, where will you be today? While seeking the next direction during winds of change identify your strengths, focus your energies on what is, not maybe or past. Also, keep a journal of your thoughts while you transform.

Can you connect with challenging elements as an employee? These are immediate resource skills that can be used for a variety of employment opportunities. The blue collar and white collar worlds require the same type of commitment; dependability. If you show up for work every day, that is key in achieving advancement, it fosters trust. Trust builds respect, respect earns rewards.

If I were a recruiter, the lack of consistent employment is not always of consequence when the imminent need is to fill a position. Instead of looking at people who change jobs frequently at no fault of their own, learn about the skills they’ve obtained to arrive at their current destination.
I used to work as a float CNA in my early career path and I was able to move freely about the hospital working from floor to floor, department to department. I met people I would not have otherwise. I gained vital information that transcended into more responsibility. I learned humility, empathy and customer service at the deepest core level. I picked up on change readily and adapted to needs quickly. I LOVED IT!

Nursing is not for everyone, but it is a great place to start that is often shunned instead of tooled for short term career conditioning. That flexibility led me into adapting to Administrative work. The job description “fast paced, multi-tasking, stressful situations” fit perfectly into my transition plan. So, Admin jobs are in scarcity, getting a CNA license is a short term gain, plus you can get a med aid certificate to boot. These two credited accomplishments will also make a statement of completion and follow through. Speaking mostly to women, who are natural care givers; utilize this opportunity while you look for temporary, permanent or long term desired employment. There are light duty opportunities with home health care, nursing substitutes, or start your own business as hospice relief to people who take care of aging parents at home. It is also a great second job since nursing is 24/7/365. That means evenings and weekends are available. I encourage those looking for work to try something new and then come back to what you love with a new perspective. Admins are the first to go in recessions and downsizing, there always seem to be a shortage of CNA’s, nurses and caregivers.

Please remember volunteering is also rewarding. The stories alone are a trove of gems to treasure for life, an inheritance package we pass on for generations to follow.

November 2, 2012

Don’t Get Mad, Get Even; THE FB WALL of SHAME – ØØ TXT > Driving

Filed under: Business Solutions, Junk & Treasure, Local Events — crystalclearsolutions @ 12:21 am

I’m not going quietly. Lately I’ve been noticing more and more people texting while driving, not to mention them almost running me off the road or into another lane or getting clipped or seeing it happen to someone else. I thought it was against the Law in Oregon to text and drive? THE POLICE need an FB WALL OF SHAME for us to post our camera phone pics of license # with these nimrods in the ACT. I’ll admit, I unconsciously have taken a call while driving realizing quickly, to leave it off and end the conversation ASAP.
Nothing is more important than your life and the lives of others – STOP TEXTING N DRIVING!!!

You want increased revenue? FINE THEM!! – that should do it!!
ZBF-350

October 19, 2012

The Letters of Trust

TRUTH
RESPONSIBILITY
UTILITY
STRENGTH
TEMPLE

Shimmering radiant alabaster glows like sunlight in pure hearts.

October 1, 2012

Can you see the Fruit Trees through the Forrest?

Today, as I was walking my usual lunch break route, I thought of how much time and energy is “wasted” on trees that do nothing but “look good”. I spoke aloud looking at the gal next to me waiting to cross the street, who asked if I was on a cell, and I said no, that I was talking aloud. I commented at how many trees Portland has and why don’t we have any fruit trees? Or, edible nut trees? She agreed and said that it was a great idea. Maybe there are and I just don’t see them. However, People are going hungry and we are spending tons of money to keep “synthetic aesthetic” trees alive. I totally understand the really old ones, but new ones are being planted all the time, why not a “few” fruit trees? It would benefit wildlife as well. If there are fruit trees out there that people can freely pick from, feel free to correct me, send me the information, I will publish the statistical data.

A previous landlord used to sell whole boxes of apples for $5 right off his driveway. My mother did the same when we had an abundance. She would take boxes to school putting them out for staff and kids for free in the lunch rooms. We have all this property and land, people are going hungry, but we can’t plant a few sustainable elements, in adequate placement, that would nourish those who are on the street or even just to understand what it really means to be self sufficient/ sustainable?? There are plenty of native fruit trees that would add value to our city, that wouldn’t cost much, and could be treated as if they die they die and we plant another one instead of trying to keep it alive! The strong ones will keep until something happens, just like in nature. When inhabitants weren’t around, the tree died and new ones sprung up, simple as that. Spray a bit here an there and leave it at that. If you have land, use it to it’s fullest capacity, including community gardens! Stop the HOA bull and get some use of the land!

Can you see the Fruit Trees through the Forrest? It’s harvest time. If you have an abundance of fruits or vegetables make sure it gets to the gleaners and pantries for the hungry and poor (Sunshine Food Division /http://www.sunshinedivision.org . “Pick your own” Here is a link to canning your own fruits and vegetables. http://tinyurl.com/9cfcymu Make a home baked pie for Charity! Like, Ronald McDonald Houses http://rmhc.org/.

Ideology, values, self sufficient, tools, independence.

September 26, 2012

What You Eat Matters

Our bodies are the machine, the machine is fueled from nutrition, nutrition is derived from food sources, when food sources are contaminated we get sick. A controversial newer term GMO, Genetically Manufactured (Modified) organism is on the rise for concern.
This subject has my attention, it needs yours.
Read this, Mike Adams of Natural News wrote on Sept 26, 2012 has aptly spelled out a great deal of information that is important to read while sharing a list of “children’s” cereals that most likely contain GMO. Please carefully read Mike’s Legal statement for which I fully agree.

Should GMO pose a risk, which is HIGHLY likely, Children will be affected by GMO in far greater numbers because of the consumption over time. I have a teenager and his well being IS my concern. When I think of how much cereal goes into his body, these cereal studies concern me. I ate oatmeal, Cream of Wheat, Wheaties, but very little of the other brands, those were treats. My mother was pretty strict on what we ate. Most everything was cooked from scratch, which I carry on her guidance. My son likes to boast I make the best homemade Mac & Cheese. “In the Day” my mom was a super consumer advocate and boycotted many things, while also writing congress, the companies and consumer groups. It is the fastest way to send a message to a company that is not using good judgment. Whether or not the companies believe they are doing something good to create plants and animals that are resistant to virus, alter “normal” properties for production, add nutritional value, or just have way too much time on their hands, it is up to you to learn what these terms mean, understand the effects of how the genetic material is altered and for what purpose. Please read Mike’s Legal statement for which I fully agree. Consumers must decide for themselves and stay ahead of topics such as GMO study, research and use.

If you find the information to be suspect, pour you messages forward and get dangerous side effects out of (Y)our food sources.

What is most important out of this is that Consumers are aware of dangers and call out health risk products, enforce labeling products with full disclosed ingredients and warning labels.

http://tinyurl.com/9gr4djd (Mike Adams)
http://en.wikipedia.org/wiki/Genetically_modified_food

September 4, 2012

Army Boots & more – Wigwam Stores Inc.

Filed under: Business Solutions, Junk & Treasure, Local Events — crystalclearsolutions @ 11:16 pm

Today, while telling fish tales in the break room kitchen, reminded me of my fondest childhood family fishing/camping trips which included vast visits to our local Wigwam store. Funny thing is I never fully knew the story behind this WWII veteran, Homer Powell, his amazing adventure as an entrepreneur pioneering a small business by buying up Army surplus and building out a West Coast Store Chain.

Wigwam, inc.

I swear I could smell the “fresh” cleaned salmon back at my desk.

When opportunity knocks, answer the door!

August 31, 2012

Pod4Print – Who are you counting on?

I hope Printing projects never go away, they are a Premiere marketing tool. In today’s virtual world, it’s like being handed a gift. There is a warmth of being handed a creatively customized brochure, receiving a cleverly crafted postcard and above all handing out fully loaded 4 pocket corporate packets with all the bells and whistles and I mean this literally. When is the last time you received a logo gadget in the mail?

Today I toured the privately owned Pod4Print facility in Beaverton Oregon, a $7 + mil annual revenue local business. I was very impressed by the full service print, pack and send distribution center run by individuals with over 20 years of business expertise, catering to high profile organizations such as Portland Timbers, Pac Health, ODS and Columbia Big Brothers/Big Sisters. Pod4Print is fully sustainable, from soy based ink to paper, with FSC lean certification. WOW. I’m fully confident, when on-time delivery counts, companies can trust Pod4Print. I know my success will depend it. Check them out!

http://pod4print.com/

June 4, 2012

Todd The Frog by Melissa D. Nourigat

Filed under: Business Solutions, Junk & Treasure — crystalclearsolutions @ 11:15 pm

Todd The Frog by Melissa D. Nourigat.

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