CrystalClearSolutions Blog

December 23, 2012

Santa Soles

Marketing and Branding ourselves for success whether as a business or individual consistently permeates the airwaves as the pathway to success. So, it is not unusual to think about Santa during the holidays as a shining example of the ideal brand. The remarkable part of Santa is he is over 1000 years “old” and that hasn’t stopped or slowed him down yet. As a matter of fact, his brand has grown exponentially! So, here’s a reminder for the naughty list, when you trade traits such as wisdom, experience, reliability, respect and endurance in, for something else, you get foolishly what you pay for.

Santa is a brand that has lasted centuries. Why? His Image. The concentric Santa premise has never changed, although he has evolved and transformed culture after generation. What can we take from the core of Santa’s success? He is a giver, he makes lists, he checks them twice, he’s jolly and wise, and he even smokes a pipe. The most wondrous aspect of Santa’s business is that he is respected by all girls and boys. His customer service is always on time. He incorporates helpers into his business plan. He gives credit for all efforts and acknowledges outstanding behavior.

What I love about the Santa brand is, as his business expands, know one knows his secrets. He is so stealth about what he does, nothing can get the drop on his next move. He creates intrigued and suspense – GENIUS! But, the one sure operational maneuver is that he will deliver on Christmas. Has Santa gone over board? Can his image last for future generations? “It can also be advocated that, although Santa Claus is not real, the Christmas spirit is real.”[104] http://en.wikipedia.org/wiki/Santa_Claus Father Christmas was sent to restore the spirit of faith in this religious season and that is eternal. I BELIEVE…

Santa had a long term plan. Do you? http://en.wikipedia.org/wiki/Santa_Claus

Santa Brand Book

No brand is safe from European branding gurus Blankkplatz, not even this one.
http://www.quietroom.co.uk/santa_brandbook/
The Santa Brand Book – Quietroom

Santa. Brand Book. How to live the brand. Meet it. Greet it. Eat it. Distribution of
this Brand Book is strictly controlled and limited to authorised. *Santa* …
quietroom.co.uk/santa_brandbook/document.pdf
Quietroom: Brand guidelines for Santa Claus (TM)

Dec 6, 2010 … You can imagine how gloatful we were when santaclaus global enterprises
invited us to hew from our raw imagination their brand guidelines.
http://www.quietroom.co.uk/qr/2010/12/06/the-santa-brand/
Santa’s Branding Strategy – Blogs – Times Union

5 days ago … Oh sure, Santa has updated his wardrobe and hairdo a bit, but his brand has
been solid for two centuries and doesn’t look like it’s going to fade.
blog.timesunion.com/marketing/santa%E2%80%99s-branding-strategy/3149/
‘Santa-centric’ Personal Branding: A ‘Claus’ for Celebration …

Dec 13, 2012 … christmas SANTA CLAUS Wallpaper If you have ever heard of Christmas,
celebrated Christmas, or sang along with such ubiquitous holiday …
latitudescoachblog.com/2012/12/13/santa-centric-personal-branding-a-claus-for-celebration-2/
Could Santa be the World’s Strongest Brand? – Reach

by William Arruda. Whether you believe in him or not. Whether you call him Santa
Claus, Pere Noel, Father Christmas or St. Nick. Whether you buy into his whole …
http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/8bbc2e053f7aaa11c1256df4004451e0!OpenDocument
swissmiss | Santa Brand Book

Dec 16, 2010 … The Santa Brand Book is one of the funniest branding spoofs I have come across.
Ever. Hat tip to Quietroom for pulling off the Santa Brand …
http://www.swiss-miss.com/2010/12/santa-brand-book.html
Branding Santa | Wilmington Design Company Blog

Dec 6, 2012 … Branding Santa The WDC team became immersed in the research phrase,
creating mood boards, hanging seasonal decor in the office before …
http://www.wilmingtondesignco.com/blog/2012/12/branding_santa/
Santa Claus, place branding and competition | C. Michael Hall …

“Santa Claus has been described as the world’s strongest brand. Although Santa
Claus has been examined in the context of product and retail branding the …
http://www.academia.edu/166777/Santa_Claus_place_branding_and_competition
10 Branding Tips from Santa. | clearvoicebranding.com

4 days ago … iStock 000002314619XSmall 150×150 10 Branding Tips from Santa. Whether
you celebrate Christmas or not, you’ve got to admit Santa Claus …
http://www.clearvoicebranding.com/2012/12/10-branding-tips-from-santa/

NORAD Photo credits

NORAD Photo credits

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